What are intelligentSEGMENTS?
IntelligentSEGMENTS is CiG’s powerful segmentation system that clusters Canadians into 94 actionable segments based on socioeconomics, demographics, behaviours, lifestyle data, and more to better understand customers and prospects across different dimensions.
Use intelligentSEGMENTS to understand what drives consumer choices and highlight their key characteristics, in order to create relevant campaigns and accurately targeted messages that lead to better results for your campaigns.