Unlike the other report modules, the Omnichannel Reach module ONLY displays statistics for the Geographical benchmark that the Report Audience is being compared to in order to find look-alike audience segments. As such, the TARGET Market indicates the total 18+ Population amongst the SELECTED intelligentSEGMENTS in the Geographical benchmark being used (eg: CMA Toronto). In comparison, the TOTAL Market indicates the total 18+ Population amongst ALL 94 intelligentSEGMENTS in the Geographical benchmark being used(eg: CMA Toronto).