intelligentVIEW provides a match rate that aligns closely with the physical number of households represented in your digital audience size. For example, if your digital audience includes one million devices, representing approximately 500,000 households, you can expect a match rate between 500,000 to 600,000 digital IDs that match in the platform. This high match rate is supported by our extensive coverage of about 40 million devices across 93% of Canadian households, ensuring that you can effectively reach and engage your optimal audience.