Our audience targeting techniques enable:
Remarketing to OOH audiences, store visitors or event attendees through digital and physical channels is made possible by intelligentVIEW and tracking billions of mobile movements monthly.
Yes, you can use your first-party data to build audiences on intelligentVIEW. Our audience targeting platform allows you to connect your data to tens of thousands of attributes, anonymize it, and then create scalable audiences. You can also build lookalike audiences at scale and push them directly to media vendors, ensuring accurate and compliant targeting across all channels.
Along with more precise targeting, data fees are included in your intelligentVIEW license, so there are no incremental charges on top of your media spend.
We offer the following customization options:
Add your own segmentation or personas: Many customers have invested in creating custom personas. Since we don’t use intelligentSEGMENTS to project other data (like media behaviours), integrating your own segmentation is fast and inexpensive.
Profiling using your own data: intelligentVIEW is built on templated configuration files. This means that reporting on any data aggregated to postal code is easily accommodated and accessible only to your team.
Custom Audience Builder: Secure audience-building UI accommodates a view of your proprietary data to allow non-technical users the ability to quickly build custom audiences.
Yes! Our data is updated multiple times per year and our process to load data into the intelligentVIEW platform takes a few hours, not months. So, if you’re using intelligentVIEW data in your modeling or dashboards, it is the same data vintage in the intelligentVIEW platform
intelligentVIEW handles data discrepancies by cross-validating data from multiple trusted sources. The platform integrates data into a unified ecosystem where statistical relationships between sources are exploited to maintain consistency and robustness. This approach minimizes data discrepancies and ensures that the data provided is reliable and accurate.
New projections are made every quarter, ensuring that you have access to the latest consumer and market data. This frequent updating helps maintain the accuracy and relevance of the consumer insights provided by the platform.
Yes, proprietary segments, personas, and customer-based data are easily integrated for either building proprietary audiences through our audience builder technology or for reporting module templates.
Data privacy in intelligentVIEW is maintained through strict adherence to Canadian privacy legislation. All data is anonymized to protect individual identities, and comprehensive documentation for all data sources is compiled and maintained. Additionally, intelligentVIEW ensures that all data partners comply with Canadian privacy standards and can work with you to meet any additional privacy requirements you may have.
Yes! You can access all intelligentVIEW raw postal code data to power your own models, and dashboards. This data is available through Snowflake as an add-on to your intelligentVIEW subscription. Contact your CSM for details.
CiG’s methodology begins with our unique approach that pools our data sources into an ecosystem where sources are used to cross-validate and contribute to each other’s robustness.
We treat our data as a part of an ecosystem, rather than independent tables or data products, which means that statistical relationships are exploited, bases (populations, etc.) are consistent, and each data source is a valuable contributor to the maintenance of the many.
Yes. Contact your CSM for more information.
Yes, intelligentVIEW is fully equipped to work without your customer data. With rich datasets on hundreds of brands, consumer behaviors, expenditures, and demographics, you can easily build custom audiences tailored to your needs.
For those looking to leverage their own data, intelligentVIEW also offers intuitive audience-building tools. These tools enable non-technical users to securely cross-tab your data attributes, creating highly targeted audiences with ease. Whether you’re using our data or yours, intelligentVIEW empowers you to make smarter, data-driven marketing decisions.
Gain full access to 30,000+ consumer attributes and regular updates, delivered in a relational database structure via Snowflake sharing. For a flat fee, supercharge your intelligentVIEW subscription and fuel your advanced analytics with seamless, on-demand data integration.
You’ll receive a welcome email with login details on day one, giving you immediate access. Our Quick Start guides and How-To resources help you hit the ground running, while our full onboarding, training, and program support are tailored to your team’s schedule over the next 16 weeks.
We understand that committing to a new platform like intelligentVIEW can feel like a big step, especially since it’s a unique solution. While we don’t offer a free trial, we provide a 4-month risk-free opt-out period on annual contracts. During this pilot phase, you’ll receive up to 40 hours per month of program and consulting support, ensuring you get the most out of the platform.
To help you get started, we’d be happy to set up a demo using your own data. You’ll receive detailed reports to share with your team and agency partners, giving everyone a clear view of intelligentVIEW’s value.
No integration, no hassle—intelligentVIEW is a fully cloud-based platform, ready to empower marketers from day one.
Simple, Transparent, Subscription-Based Pricing
Out of the box, our subscription plans meet all of your needs with pricing based on number of users. Your subscription can be customized, adding in other data and features to meet your specific marketing needs. Explore our flexible plans or contact our sales team to find the perfect solution for your business
No, there is no incremental cost to use intelligentVIEW to push audiences to media platforms.
No, intelligentVIEW is a targeting platform with media activation. We’re not a media vendor. Whether you work with a media agency or have in-house media buying capabilities, you’ll continue purchasing media the same way you always have. Our platform helps you identify and create custom audiences, which you can then target consistently across various platforms.
intelligentVIEW, with 42 million IDs, has digital addressability for over 93% of Canada’s nearly 17 million households across ~780,000 residential six-digit postal codes.
intelligentVIEW enables digital media activation to a variety of digital platforms:
We typically see a digital match rate that approximates the number of households where devices reside. Platform match rates are optimized for ID match and activity factors. If some IDs match but do not meet the platform activity criteria, they will not show up in your estimated audience size.
For example, if you have a million devices in your digital audience size, representing 500,000 households, you can expect to get an estimated audience size of around 500,000-600,000.
The key benefit is that, from the start, you’re creating a comprehensive prospecting database that targets high-value prospects across all Canadian households. This approach allows you to focus your efforts and budget on the most valuable prospects while tracking your success against them. Additionally, you’re building a long-term prospecting asset that can be leveraged across all marketing channels, both online and offline.
Yes! IntelligentVIEW allows you to download the postal codes of your target to filter through your customer or direct lists. Additionally, CiG offers premium address lists for general targeting, such as targeting people intending to move and OBTM. Ask your CSM for details.
Yes, CiG is a Smartmail Marketing Partner and intelligentVIEW output files are directly compatible with Canada Post Electronic Shipping Tools (EST).
Once you have created your carrier walk output from your report, you will have the option to select Houses, Apartments and/or Farms and to download the EST formatted file to use in your direct ad mail campaigns.
Learn more about using Canada Post Carrier Walks in intelligentVIEW.
Omnichannel marketing revolutionizes how businesses target prospects and acquire new customers by integrating multiple channels to create a cohesive and unified experience. Here are some key advantages:
Deliver Personalized Experiences: By using insights from our reports, marketers can tailor their messages and promotional offers to suit prospect profiles, enhancing engagement.
Increased Conversion Rates: Omnichannel advertising often leads to higher conversion rates due to its ability to deliver personalized experiences and maintain consistency across the buying journey.
Improved ROAS: Omnichannel advertising maximizes the effectiveness of ad spend by targeting the right audience with the right message at the right time.
intelligentVIEW uses Identifiers for Advertisers (IFAs), which are completely anonymous digital IDs controlled by the end user through their device’s operating system, whether iOS or Android, and ensures that privacy is maintained at all times. All device IDs used by intelligentVIEW are anonymized and encrypted both at rest and during transfer, ensuring that no sensitive data is stored on our clients’ systems.
There are no comparable products in the Canadian market. Other platforms offer either data, insights, or media activation. intelligentVIEW is the only platform that combines all three.
intelligentVIEW provides a match rate that aligns closely with the physical number of households represented in your digital audience size. For example, if your digital audience includes one million devices, representing approximately 500,000 households, you can expect a match rate between 500,000 to 600,000 digital IDs that match in the platform. This high match rate is supported by our extensive coverage of about 40 million devices across 93% of Canadian households, ensuring that you can effectively reach and engage your optimal audience.
intelligentVIEW is highly scalable and operates on a fixed-cost model with no incremental costs per thousand impressions (CPMs) or media performance costs. This means that you can create and run as many targeted audiences as needed without incurring additional expenses, making it a cost-effective solution for marketers looking to implement large-scale campaigns.
Yes, the audiences created in CiG’s intelligentVIEW are designed to complement those available in standard digital platforms like Google and Facebook. intelligentVIEW enhances existing in-platform targeting by offering more precise targeting via six-digit postal codes to ensure seamless omnichannel media and data activation.
Targeting through intelligentVIEW differs from in-platform tools such as Google and Facebook in two fundamental ways: geographic precision and omnichannel capabilities.
Yes, CiG is a Smartmail Marketing Partner and intelligentVIEW output files are directly compatible with Canada Post Electronic Shipping Tools (EST).
Once you have created your carrier walk output from your report, you will have the option to select Houses, Apartments and/or Farms and to download the EST formatted file to use in your direct ad mail campaigns.
Take a look at our Media Activation Tools video for more information.
IntelligentSEGMENTS is CiG’s powerful segmentation system that clusters Canadians into 94 actionable segments based on socioeconomics, demographics, behaviours, lifestyle data, and more to better understand customers and prospects across different dimensions.
Use intelligentSEGMENTS to understand what drives consumer choices and highlight their key characteristics, in order to create relevant campaigns and accurately targeted messages that lead to better results for your campaigns.
An index is a measure that quantifies the degree of difference of a target’s attributes compared to a Benchmark.
If the percentage of the target attribute is exactly the same as the benchmark it is represented by 100 – all things are equal.
Any number above 100 represents how much the target attribute is above average (proportionally more in your file relative to the benchmark you chose). We say something is over-indexed.
Any number below 100 represents how much the target attribute is below the benchmark. We say something is under-indexed.
Another way to interpret and index is the number of times a characteristic appears in your file relative to the benchmark. For example, your File indexes 200 for kids aged 4 and under compared to BC. This means that households with kids 4 and under are 2 times more likely to be in your file than in the market.
A benchmark is the point of reference to compare the data from your file. This allows you to see the differences and similarities between your File a Benchmark. Think of a benchmark as representing the universe of opportunity you want to evaluate against your target audience.
For example, if your benchmark is Ontario, the characteristics of your File are compared to the demographics from Ontario.
Benchmarks show the degrees of similarities and differences between two Files. This information can be used to get a deeper understanding of a File and help determine the strategy for targeting these customers.
Go to the login screen and click on the forgot password link. Enter your username (email address) and an email with instructions on how to reset will be sent to you.
Yes. Contact your CSM for more information.
To log in, open a browser window (preferably Chrome) and go to www.intelligentVIEW.ca.
Enter the username and password provided by CiG. You will be required to reset your password on your first login to the system.
To sign out, click the gear icon in the top right corner of the intelligentVIEW homepage. Click to end your session.
Think of triggers as events. Events can be driven by activity in your own customer data or you can benefit from events in our premium data sources or partners.
Our core sources of event triggers are:
Whether you use events from your own data or select one of intelligentVIEW’s premium trigger data options, we swiftly integrate this information into intelligentVIEW to meet your campaign requirements. This enables you to quickly convert your trigger data into actionable, addressable audiences across both digital and direct channels.
We ensure that data used in intelligentVIEW is handled in a privacy-compliant way by following a robust privacy framework. Key aspects of our approach include:
We update our data on a quarterly basis, ensuring that users have access to current, actionable insights.