CiG’s methodology begins with our unique approach that pools our data sources into an ecosystem where sources are used to cross-validate and contribute to each other’s robustness.

We treat our data as a part of an ecosystem, rather than independent tables or data products, which means that statistical relationships are exploited, bases (populations, etc.) are consistent, and each data source is a valuable contributor to the maintenance of the many. 

Download Data Methodology

Clients upload custom segmentation, prospecting databases, custom territories and store locations to name a few. It’s likely that some of your favourite databases are already integrated within the intelligentVIEW platform.

Yes. Contact your CSM for more information.

A benchmark is the point of reference to compare the data from your file. This allows you to see the differences and similarities between your File a Benchmark. Think of a benchmark as representing the universe of opportunity you want to evaluate against your target audience.

For example, if your benchmark is Ontario, the characteristics of your File are compared to the demographics from Ontario.

Benchmarks show the degrees of similarities and differences between two Files. This information can be used to get a deeper understanding of a File and help determine the strategy for targeting these customers.

Clients upload custom segmentation, prospecting databases, custom territories and store locations to name a few. It’s likely that some of your favourite databases are already integrated within the intelligentVIEW platform.

Before uploading a postal code file, clean it in Excel using the Find and Select feature to remove non-alphanumeric characters like spaces, – or /.  Keep in mind there is no letter O in postal codes. You may wish to consider replacing the letter O with a zero before uploading your Files. While intelligentVIEW will automatically remove some of these characters, loading a clean file will ensure the most accurate analysis.

Postal codes are not case sensitive. It also doesn’t matter if the postal code has a space in it or not. If your file for upload has a mix of postal codes with or without space, the intelligentVIEW uploader will still read the postal codes.

Yes, leave duplicate postal codes in the File to weight the data appropriately. intelligentVIEW will provide a count of total and unique postal codes in the File. Files that only contain unique postal codes will be analyzed as markets. Markets are different than Customer Files in that they are based on aggregations of all households in every postal code in your file.

Projects contain your files and reports and due to their complex nature, they cannot be deleted.

Yes, CiG is a Smartmail Marketing Partner and intelligentVIEW output files are directly compatible with Canada Post Electronic Shipping Tools (EST).

Once you have created your carrier walk output from your report, you will have the option to select Houses, Apartments and/or Farms and to download the EST formatted file to use in your direct ad mail campaigns.

Take a look at our Media Activation Tools video for more information.

intelligentSEGMENTS is CiG’s powerful segmentation system that clusters 15.4 million Canadian households into 94 segments based on socioeconomics, demographics, behaviours, and lifestyle data.

Marketers use intelligentVIEW to understand what drives consumer choices enabling them to create relevant campaigns and accurately targeted messages.

Learn more.

An index is a measure that quantifies the degree of difference of a target’s attributes compared to a Benchmark.

If the percentage of the target attribute is exactly the same as the benchmark it is represented by 100 – all things are equal.

Any number above 100 represents how much the target attribute is above average (proportionally more in your file relative to the benchmark you chose). We say something is over-indexed.

Any number below 100 represents how much the target attribute is below the benchmark. We say something is under-indexed.

Another way to interpret and index is the number of times a characteristic appears in your file relative to the benchmark. For example, your File indexes 200 for kids aged 4 and under compared to BC. This means that households with kids 4 and under are 2 times more likely to be in your file than in the market.

 

A benchmark is the point of reference to compare the data from your file. This allows you to see the differences and similarities between your File a Benchmark. Think of a benchmark as representing the universe of opportunity you want to evaluate against your target audience.

For example, if your benchmark is Ontario, the characteristics of your File are compared to the demographics from Ontario.

Benchmarks show the degrees of similarities and differences between two Files. This information can be used to get a deeper understanding of a File and help determine the strategy for targeting these customers.

Clients upload custom segmentation, prospecting databases, custom territories and store locations to name a few. It’s likely that some of your favourite databases are already integrated within the intelligentVIEW platform.

Yes. Contact your CSM for more information.

Go to the login screen and click on the forgot password link. Enter your username (email address) and an email with instructions on how to reset will be sent to you.

Yes. Contact your CSM for more information.

To log in, open a browser window (preferably Chrome) and go to www.intelligentVIEW.ca.

Enter the username and password provided by CiG.  You will be required to reset your password on your first login to the system.

To sign out, click the gear icon in the top right corner of the intelligentVIEW homepage. Click to end your session.