Targeting through intelligentVIEW differs from in-platform tools such as Google and Facebook in two fundamental ways: geographic precision and omnichannel capabilities.

• Geographic Precision. intelligentVIEW uses six-digit postal codes as geographic identifiers, which provides over 500 times more granularity than the three-digit postal codes (FSAs) used by standard platforms and allows for more accurate targeting of audiences based on specific locations.
• Omnichannel Capabilities. intelligentVIEW enables true omnichannel targeting, allowing you to target the same audience seamlessly across online and offline channels.