We ensure that data used in intelligentVIEW is handled in a privacy-compliant way by following a robust privacy framework. Key aspects of our approach include:

1. Privacy-Compliant Data Ecosystem: CiG sources data exclusively from legitimate providers, covering all Canadian households, and ensures compliance with Canadian privacy laws. Our data ecosystem is built to fully adhere to national and provincial regulations.
2. Anonymized and Aggregated Data: The intelligentVIEW platform uses anonymized and aggregated datasets to protect individual identities while providing valuable audience insights and targeting capabilities. This ensures that no personally identifiable information (PII) is exposed, maintaining full compliance with privacy standards.
3. Regular Audits and Updates: We conduct regular audits of our data practices to stay aligned with evolving privacy regulations and industry best practices. Consistent updates ensure the platform remains compliant with legal and industry standards.