All Audience Files within intelligentVIEW can be categorized as one of the following:

Customer File— Processing a Customer Audience Files file keeps duplicates in order to provide the appropriate weighting for accurate profiling. In this type of file, each row represents a single customer or household.  For example, if you are analysing 12,123 customers, your Customer Audience File will have 12,123 postal code records (or 12,123 FSAs if only first three digit postal codes are available).

Market File — Select Market File to include all households in the FSAs or postal codes loaded. This is useful if your territories or trade areas that you want to analyze and profile are groups of postal codes or FSAs. Processing the file removes duplicate FSAs or postal codes. rows since selecting ‘market file’ allows you to upload entire trade areas of postal codes/FSAs which include every household  in these postal codes/FSAs for analysis. FSA Map tool output is defaulted to Market File.