Omnichannel Reach Module

The Omnichannel Reach Module released in March 2025 is a powerful tool utilizing a combination of your segment selection as well as your target market to identify the individual reach in your target markets. It gives you a breakdown of where your target segments are most engaged across major media channels:

• Social Media – Identify top platforms where these audiences are most active.
• Streaming- Identify which platforms these audiences stream their media on and look for opportunities to place ads in ad-based services like Spotify basic, Youtube or CBC Gem
• Direct Mail – Get insights on addressable households, apartment vs. single-home distribution, and general attitudes toward direct mail.
• TV – Find out the most-watched channels and the best times to run ads.
• Radio – See which stations they tune into, helping you optimize radio ad placement.
• Print Media – Discover which newspapers and magazines they engage with.
• Out-of-Home – Understand their outdoor media habits, so you can place billboards in high-impact locations—aligned with our heat map insights.
• Loyalty Programs – Identify key loyalty affiliations that could influence purchasing decisions.

With these insights, you can prioritize the most effective channels—ensuring your campaigns reach the right audience at the right time. The video below explains it in detail with an example scenario.

Note that unlike the other report module, the Omnichannel Reach module ONLY displays statistics for the Geographical benchmark that the Report Audience is being compared to in order to find look-alike audience segments. The anatomy of all the data including the tables, charts and summary numbers at the top of the module are explained in the diagram below.