Data Update 2024.1 | Spring 2024

New Data for a New Season

The 2024.1 data update for intelligentVIEW is now live!

This latest data update includes changes to financial, demographic, and consumer behaviour variables to reflect the newest information for Q4 2023, including statistics on age, gender, housing, education, ethnicity, and more.

We have adjusted the household income and net worth calculations in 2024 based on the latest published census values bringing more accuracy to our estimates.

We have also added improved geographic positioning and segment re-classification of our postal codes to ensure that our reports are current and accurate for your projects.

In addition, we have kept our postal code database accurate, as per Canada Post’s latest information by retiring expired or old postal codes and adding new ones.

All users can see the latest data reflected in their new reports. To do so, simply re-run the reports on previously created files to see the new data.

Read our latest Data Methodology document.

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