Data Update 2024.2| Fall 2024

New Data for a New Season

The 2024.2 data update for intelligentVIEW is now live!

This latest data update includes changes to financial, demographic, and consumer behaviour variables to reflect the newest information for Q2 2024, including statistics on age, gender, housing, education, ethnicity, and more.

• 1,797 new postal codes: 1,393 residential added to intelligentVIEW
• Updated and refined Consumer Expenditure attributes with new descriptions.
• Segmentation assignment improved for outlier and new postal codes.

Read our latest Data Methodology document.