Audience Targeting FAQs

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What types of audience targeting are possible with intelligentVIEW?

Our audience targeting techniques enable:

Lookalike targeting
Consumer panel targeting
Buying intent/trigger data targeting
Location targeting
Lifestage targeting
Competitor intel targeting

How does intelligentVIEW facilitate remarketing campaigns?

Remarketing to OOH audiences, store visitors or event attendees through digital and physical channels is made possible by intelligentVIEW and tracking billions of mobile movements monthly.

Can I use my first-party data to build custom audiences?

Yes, you can use your first-party data to build audiences on intelligentVIEW. Our audience targeting platform allows you to connect your data to tens of thousands of attributes, anonymize it, and then create scalable audiences.

You can also build lookalike audiences at scale and push them directly to media vendors, ensuring accurate and compliant targeting across all channels.

How can audience targeting with intelligentVIEW reduce advertising costs?

Along with more precise targeting, data fees are included in your intelligentVIEW license, so there are no incremental charges on top of your media spend.