Media Activation FAQs

Estimated reading: 3 minutes 62 views

Do you charge a CPM cost?

No, there is no incremental cost to use intelligentVIEW to push audiences to media platforms.

Do you sell your own audience?

No, intelligentVIEW is a targeting platform with media activation.

We’re not a media vendor. Whether you work with a media agency or have in-house media buying capabilities, you’ll continue purchasing media the same way you always have.

Our platform helps you identify and create custom audiences, which you can then target consistently across various platforms.

What is intelligentVIEW’s digital reach?

intelligentVIEW, with 42 million IDs, has digital addressability for over 93% of Canada’s nearly 17 million households across ~780,000 residential six-digit postal codes.

intelligentVIEW enables digital media activation to a variety of digital platforms:

Meta, Facebook, Instagram:
Connect audiences directly for targeted advertising campaigns on Facebook and Instagram.
TikTok:
Push audiences for precision targeting on TikTok’s ad platform.
Google:
Export audiences for programmatic and search ad campaigns.
The Trade Desk:
Activate audiences across a wide range of programmatic channels.
DV360 (Display & Video 360):
Target audiences on Google’s programmatic video and display network.

What kind of match rate do you get on digital platforms?

We typically see a digital match rate that approximates the number of households where devices reside.

Platform match rates are optimized for ID match and activity factors. If some IDs match but do not meet the platform activity criteria, they will not show up in your estimated audience size.

For example, if you have a million devices in your digital audience size, representing 500,000 households, you can expect to get an estimated audience size of around 500,000-600,000.

What are the advantages of using intelligentVIEW media activation compared to in-platform targeting optimization?

The key benefit is that, from the start, you’re creating a comprehensive prospecting database that targets high-value prospects across all Canadian households.

This approach allows you to focus your efforts and budget on the most valuable prospects while tracking your success against them.

Additionally, you’re building a long-term prospecting asset that can be leveraged across all marketing channels, both online and offline.

Does intelligentVIEW support addressed direct mail/postal code targeting (PCT)?

Yes! IntelligentVIEW allows you to download the postal codes of your target to filter through your customer or direct lists or to use in a Canada Post postal code targeting campaign.

Additionally, CiG offers premium address lists for general targeting, such as targeting people intending to move. Ask your CSM for details.

Does intelligentVIEW support Canada Post’s Electronic Shipping Tools (EST)?

Yes, CiG is a Smartmail Marketing Partner and intelligentVIEW output files are directly compatible with Canada Post Electronic Shipping Tools (EST).

Once you have created your carrier walk output from your report, you will have the option to select Houses, Apartments and/or Farms and to download the EST formatted file to use in your unaddressed neighbourhood mail (NM) campaigns.

Learn more about using Canada Post Carrier Walks in intelligentVIEW.