Audience Files

IntelligentVIEW insights are driven by postal codes, or FSA’s if you do not have the full six digit postal code. When you profile something in the system you are profiling the postal codes within the Audience File. This is how you generate insights reports ensuring that the data is completely anonymized and privacy compliant. 

There are multiple ways to create Audience Files within intelligentVIEW, which can be accessed from the “Build an Audience” button on the home screen.or through the left side navigation menu.

The ways to create files in intelligentVIEW can be broadly classified into the following

• Direct File Upload – Customer and Market Audience Files
• Mapping Tools to build Market trade areas
• Audience Builders
• Merge Audience Files – Combining together 2 or more Audience Files

All Audience Files within intelligentVIEW can be categorized as one of the following

Customer File— Processing a Customer Audience Files file keeps duplicates in order to provide the appropriate weighting for accurate profiling. In this type of file, each row represents a single customer or household.  For example, if you are analysing 12,123 customers, your Customer Audience File will have 12,123 postal code records (or 12,123 FSAs if only first three digit postal codes are available)

Market File — Select Market File to include all households in the FSAs or postal codes loaded. This is useful if your territories or trade areas that you want to analyze and profile are groups of postal codes or FSAs. Processing the file removes duplicate FSAs or postal codes. rows since selecting ‘market file’ allows you to upload entire trade areas of postal codes/FSAs which include every household  in these postal codes/FSAs for analysis. FSA Map tool output is defaulted to Market File.

Often, users may not have postal code files of who, where, or what they want to profile. IntelligentVIEW solves that problem with in-built tools to build audiences such as our mapping tools and audience builders.

Audience Files can be added at many places in the workflow, but all files used in intelligentVIEW can be found on the files page, accessed by clicking on the files menu in the side navigation bar. You can also find your most recent files under “My Files” on the dashboard.

The Audience Files page is your central resource to see and work with all your organizations files. From this page you can sort alphabetically, by # of postal codes included in the Audience File, date created, project names, and who created the file. This is a very useful page if you are trying to find an existing file to use in a new project or to run a new report.