FSA Maps

FSA maps allow you to use a map interface to select specific FSAs to create your own territories or market areas. If you are looking to run a profile report based on a mapped area, you first create an FSA file:

• From the side navigation menu, select FSA map. Alternatively, you can select the FSA Map Tool from the Build an Audience File menu

• The FSA map loads based on your current location. To navigate the map and select the FSAs you want to profile, click on an FSA geography (outlined in blue on the map) to build a list of FSAs. You can also search for a location on the FSA Map and it gets centered on the map.

• On the lower right-hand side, you will see the list of selected FSAs.
• On the upper right-hand side, you will see a summary of demographics for the FSA selected. NOTE: Statistics are for the currently selected FSA and not a summary of all selected FSAs.
• To remove FSAs, deselect them from the map.
• To save or profile your selected FSAs, click CREATE FILE, enter a file name and select the project where the file should be saved.

OPTION: Store locations, custom trade areas, territory performance, traffic counts and many other elements can be added to the FSA Map feature. Ask your CSM for details.