Omnichannel Marketing FAQs

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What is the difference between Target Market vs Total Market in the Omnichannel Reach Report?

Unlike the other report modules, the Omnichannel Reach module ONLY displays statistics for the Geographical benchmark that the Report Audience is being compared to in order to find look-alike audience segments.

As such, the TARGET Market indicates the total 18+ Population amongst the SELECTED intelligentSEGMENTS in the Geographical benchmark being used (eg: CMA Toronto).

In comparison, the TOTAL Market indicates the total 18+ Population amongst ALL 94 intelligentSEGMENTS in the Geographical benchmark being used(eg: CMA Toronto).

Learn more about the Omnichannel Reach Report Module

What are the benefits of omnichannel marketing?

Omnichannel marketing revolutionizes how businesses target prospects and acquire new customers by integrating multiple channels to create a cohesive and unified experience. Here are some key advantages:

Deliver Personalized Experiences: By using insights from our reports, marketers can tailor their messages and promotional offers to suit prospect profiles, enhancing engagement.

Increased Conversion Rates: Omnichannel advertising often leads to higher conversion rates due to its ability to deliver personalized experiences and maintain consistency across the buying journey.

Improved ROAS: Omnichannel advertising maximizes the effectiveness of ad spend by targeting the right audience with the right message at the right time.

How do you ensure privacy compliance?

intelligentVIEW uses Identifiers for Advertisers (IFAs), which are completely anonymous digital IDs controlled by the end user through their device’s operating system, whether iOS or Android, and ensures that privacy is maintained at all times.

All device IDs used by intelligentVIEW are anonymized and encrypted both at rest and during transfer, ensuring that no sensitive data is stored on our clients’ systems.

What differentiates intelligentVIEW from other omnichannel marketing platforms in the market?

There are no comparable products in the Canadian market.

Other platforms offer either data, insights, or media activation. intelligentVIEW is the only platform that combines all three.

What kind of match rate can I expect when using intelligentVIEW?

intelligentVIEW provides a match rate that aligns closely with the physical number of households represented in your digital audience size.

For example, if your digital audience includes one million devices, representing approximately 500,000 households, you can expect a match rate between 500,000 to 600,000 digital IDs that match in the platform.

This high match rate is supported by our extensive coverage of about 40 million devices across 93% of Canadian households, ensuring that you can effectively reach and engage your optimal audience.

Will using intelligentVIEW increase CPM?

intelligentVIEW is highly scalable and operates on a fixed-cost model with no incremental costs per thousand impressions (CPMs) or media performance costs.

This means that you can create and run as many targeted audiences as needed without incurring additional expenses, making it a cost-effective solution for marketers looking to implement large-scale campaigns.

Can I use CiG’s intelligentVIEW audiences alongside my existing platform audiences?

Yes, the audiences created in CiG’s intelligentVIEW are designed to complement those available in standard digital platforms like Google and Facebook.

intelligentVIEW enhances existing in-platform targeting by offering more precise targeting via six-digit postal codes to ensure seamless omnichannel media and data activation.

How does CiG’s targeting in intelligentVIEW differ from in-platform targeting tools?

Targeting through intelligentVIEW differs from in-platform tools such as Google and Facebook in two fundamental ways: geographic precision and omnichannel capabilities.

Geographic Precision.
intelligentVIEW uses six-digit postal codes as geographic identifiers, which provides over 500 times more granularity than the three-digit postal codes (FSAs) used by standard platforms and allows for more accurate targeting of audiences based on specific locations.
Omnichannel Capabilities.
intelligentVIEW enables true omnichannel targeting, allowing you to target the same audience seamlessly across online and offline channels.