Trigger Marketing FAQs

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Where does CiG get trigger-based data?

Think of triggers as events. Events can be driven by activity in your own customer data or you can benefit from events in our premium data sources or partners.

Our core sources of event triggers are:

Premover semi-monthly real estate listings
Transunion aggregated consumer credit files
Geofenced locations combined with mobile visits

How does a trigger prospecting campaign work?

Whether you use events from your own data or select one of intelligentVIEW’s premium trigger data options, we swiftly integrate this information into intelligentVIEW to meet your campaign requirements.

This enables you to quickly convert your trigger data into actionable, addressable audiences across both digital and direct channels.

How does CiG ensure the data is used in a privacy-compliant way?

We ensure that data used in intelligentVIEW is handled in a privacy-compliant way by following a robust privacy framework. Key aspects of our approach include:

Privacy-Compliant Data Ecosystem:
CiG sources data exclusively from legitimate providers, covering all Canadian households, and ensures compliance with Canadian privacy laws. Our data ecosystem is built to fully adhere to national and provincial regulations.
Anonymized and Aggregated Data:
The intelligentVIEW platform uses anonymized and aggregated datasets to protect individual identities while providing valuable audience insights and targeting capabilities. This ensures that no personally identifiable information (PII) is exposed, maintaining full compliance with privacy standards.
Regular Audits and Updates:
We conduct regular audits of our data practices to stay aligned with evolving privacy regulations and industry best practices. Consistent updates ensure the platform remains compliant with legal and industry standards.

How frequently is the data updated?

We update our data on a quarterly basis, ensuring that users have access to current, actionable insights.