Insights Reports

Once you’ve created your Audience File for analysis, insights reports constitute the “Analysis” step. Insights reports contain a large amount of information around an audience.

The Reports contain the following data

• • Demographics; including separate modules on
    • • Age, Gender and Family Structure
      • Dwellings
      • Education and Employment
      • Ethnicity, Language and Immigration
      • Wealth and Income

• • Expenditure; including separate modules on
    • • Food
      • House
      • Apparel
      • Healthcare
      • Telecommunications
      • Recreation Habit Spending

• • Financial Behaviour
  • Automotive
  • Beverages
  • Lifestyle; including separate modules on
    
    • • Attitudes and Opinions
      • Advertising Response
      • Sustainability
      • Entertainment
      • Gaming and Lottery
      • Travel Habits

• • Shopping Behaviours; including separate modules on
    • • Grocery
      • Health and Personal Care
      • Apparel and Accessories
      • Furnishings, Home and Electronics
      • Hobbies and Recreation

• • Dining Out
  • Traditional Media; including separate modules on
    • • Linear Television
      • Radio
      • Print Media

• • Digital Media
  • Heat Maps

In addition, the Insights Reports also allow you to further refine audiences for use in Media activation through the use of intelligentSEGMENTS, our segmentation system of 94 distinct Canadian personas.

You also have the ability to view the Audience File postal codes on a map to help better plan campaigns, as well as directly being able to create Canada Post Carrier Walk files to target your refined audience through Canada Post Neighbourhood Mail. In addition to this, the insights reports also help in digital campaign planning by allowing the export of refined audiences directly to digital media platforms like Facebook, TikTok, The TradeDesk and Google DV360.