Visualizing an Audience and Look-alikes

IntelligentVIEW now allows you visualize segments in both the Audience File being analyzed, as well as the look-alike segments in your target market. This simple, but powerful enhancement allows you to visualize look-alike audience segments for a better idea of where they live, the presence of nearby points of interest for marketing efforts, as well as overlap with your existing customers.

Select a benchmark file and segments to analyze for the report. In the heat maps, you now see the presence of a layer selection tool on the top left. This tool helps you to select whether you want to visualize the segments of your audience being analyzed, the lookalikes or benchmark audience segments or both.

You can easily switch layers using the check boxes. Clicking on the clusters zooms into the map and for an even closer look or street view, you can use the street view tool.

Watch the video to learn more