Media Activation

Once you’ve refined your audience based on the insights derived from the Insights Report with the updated Audience Pool and Household counts, you’re now ready to launch a campaign against the refined audience.

intelligentVIEW offers the opportunity to launch omnichannel campaigns targeting the same audience across multiple channels including direct mail and digital through demand side platforms such as Google DV360, The Trade Desk, Facebook and Tik-tok. We ensure this by mapping our Postal Code Audiences to Carrier Routes for Direct Mail and IFAs for Digital Media thus ensuring that the same audiences can be targeted across all channels. Watch this video to understand more about our targeting methodology