Extracting Audience Segments

This feature can be accessed in two ways:

1. From the Refine Audience side bar in our Insights Reports
2. Using the Audience Extractor (Available in “Extracted Audiences” from the Side navigation bar under the “Activate Audiences” header) on the intelligentVIEW dashboard

Extracting Audiences Using the Refine Audience Side Bar

You can now also directly extract Segments for both the Target Files and Benchmark File from the Insights Reports page in intelligentVIEW.

In order to do this, please first ensure the following.

• You are logged into intelligentVIEW using your organization’s credentials.
• You are not viewing the report in “Share” Mode and have accessed the report from within intelligentVIEW, and not an external link.

Reports in ‘Regular’ mode do NOT have a token. Reports in regular mode have the Extract Audience Button available, allowing you to extract segments from either the Benchmark file, or the Audience File being analyzed in the insights report and send them to intelligentVIEW for media activation.

Once you select your Segments, it will reveal more statistics (Household Count, Audience Pool)  about the segments selected. This will accurately let you know how many Households and Device IDs you can hope to reach in campaigns utilizing these selected segments.

Once you’ve selected all the segments you want to use in your audience, click on the Extract Audience button to choose whether you want to Extract the Audience from the Audience File or from the Geographical Benchmark file that you’re calculating the Report data against. You will then get a confirmation dialogue where you can name your audience and choose whether to You can view the Audience in the Extracted Audiences Listview or remain on the report.

Extracting Audiences Using the Audience Extractor in intelligentVIEW

To access this feature in intelligentVIEW. Go to Activate Audiences -> Extracted Audiences.

• Click on the Extract Audience Button to open the Audience Extractor.

• Name the audience selection output file (you cannot leave this blank) and select the Project and File that you want to extract this audience from.
• This could be your customer file, the benchmark or any other file that you have loaded into intelligentVIEW.
• You will immediately see the Segment breakdown of the Audience in terms of relative percentage. Select the segments that you want to target.
• On selecting the segments, you will see a summary of the selected segments at the bottom of the screen, with the number of Households targeted as well as the Audience Pool in terms of the number of Devices in the selected segments.
• Click on Extract Audience.

On clicking on Extract Audience, you have two options.

• Click on No if you’re not yet ready to Submit the Audience to a DSP.
• Doing this takes you back to the “Extracted Audiences” Listview Page where your newly created audience is on top of the listview and a digital audience can be created by clicking on Actions -> Submit to DSP on the row.
• Clicking on Yes allows you to Submit the Audience to a DSP

Once Audiences have been extracted, you can then push them to your Facebook, Google, The Trade Desk or TikTok accounts.

• To launch the Submit to DSP workflow on a previously extracted audience by clicking on Actions->Submit to DSP from the Extracted Audiences Listview page.
• You can also launch it soon after an audience is extracted