Direct Mail Activation

Carrier Walks, Letter Carrier Walks, Letter Carrier Routes or LCWs represent the address routes delivered by a Canada Post letter carrier. They are the smallest unit of geography used for the delivery of Canada Post Neighbourhood mail unaddressed admail or flyers.  Carrier Walk information is updated monthly and is essential for marketers to understand the concentration of their target audience within the Carrier Walk coverage. 

Unaddressed mailing campaigns are typically done to send promotions or raise awareness of a store opening or promotion. With intelligentVIEW, you can optimize the Carrier Walks you select based on where the intelligentSEGMENTS of people you want to target live.

Through our Canada Post Smart Mail Program Data partnership, intelligentVIEW quickly and easily provides optimized Neighbourhood Mail electronic shipping tools (EST) – Neighbourhood Mail Type 1 output. EST is the proprietary Canada Post data format for delivery of Neighbourhood Mail.