Product Release 2024.2.1- November 2024

Insights Reports

Insights Reports are now a more comprehensive planning tool, allowing you to not just select segments and send them for activation, but also see valuable insights about individual segments, and not just the entire audience

You can now create individual plans for each individual target segment and geography- Using demographic data, behavioural insights, spending patterns and life triggers to create the ideal messaging, and then decide which platforms to target them on through our detailed media reporting modules telling you which TV channels they watch, what social media sites they use, what radio stations they listen to and which newspapers/magazines they read.

Jump straight into getting insights about your audience soon as it is created with a new simpler process for Insights Report Generation

For more, watch the video below