Digital Media Activation

intelligentVIEW directly supports activation of your audiences through built in API connectors to digital demand side platforms (DSPs), currently including Meta (Facebook and Instagram), Google DV360, TikTok and TheTradeDesk. Your audiences as defined by a targeted set of six-digit postal codes (FSALDUs) is converted to the corresponding digital IDs at those postal codes. It is the encrypted digital IDs that are loaded you’re your digital platform through the APIs. With over 40 million digital IDs linked to 93% of Canadian households at the postal code level, you will have no concern about audience scale. Activating your target audiences digitally is a 2 step process in which the first step is the export of the Refined Audience Segments to convert from postal codes to digital IDs, and the second one is the activation of the exported audience in your digital platform. Once you have created an audience for digital activation, the same audience can then be used across multiple platforms.