Pushing Audience Segments to Digital Media Platforms

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Once you’ve identified the Target Segments that you want to reach using the Profile Reports, you can then activate them Digitally on the following platforms.

Google DV360 via Partner
The Trade Desk via Partner
Meta
TikTok

All digital media activation is done from the “Extract Audience Screen” in intelligentVIEW. Alternatively, you can also select “Activate Audience” during the time of Extraction from either the Profile Reports -> intelligentSEGMENTS screen or from the Audience Extractor once you have selected the segments and file that you want to extract the segments from.

Google DV 360- via Partner

Enter An Audience Name.
Select Google as the Platform.
Select DV360 Partner if you’re sending the audience to a Partner Account or DV360 Advertiser if you’re sending the Audience to an Advertiser Account.
Add a Campaign name or an Advertiser name if it’s applicable.
Click on Next.
Review the submitted information.
Click on Continue again to submit the audience

Trade Desk- Via Partner

Enter An Audience Name.
Select Trade Desk as the Platform.
Enter the Advertiser ID.
Enter the Secret Key associated with the Advertiser ID.
Click on Next.
Review the submitted information.
Click on Continue again to submit the audience.

Facebook

NOTE: Before submitting audiences to Facebook, ensure that you’ve set up the necessary permissions in Facebook Ads Manager. Learn more.

Enter An Audience Name.
Select Facebook as the Platform.
Log In to Facebook using the button provided.
Connect your Facebook Business Account to IntelligentVIEW by signing in from the screen to authenticate the CiG Audience Builder Facebook Application to be used with your Business’s page(s) and connected Ad Accounts.
Once Authenticated, Select the Ad Account that you want the audience to flow into.
Click on Next.
Review the submitted information.
Click on Continue again to submit the audience.

Tik Tok

Enter An Audience Name.
Select TikTok the as Platform.
Log In to TikTok using the button provided.
Connect your TikTok Business Account to IntelligentVIEW by signing in from the screen to authenticate the CiG Audience Builder Tiktok Application to be used with your Business and connected Ad Accounts.
Once Authenticated, Select the Ad Account that you want the audience to flow into.
Click on Next.
Review the submitted information.
Click on Continue again to submit the audience