Programmatic and Digital Media Activation
Pushing Audiences to Digital Media Platforms
Once you’ve identified the Target Segments that you want to reach using the Profile Reports, you can then activate them Digitally on the following platforms.
- Google DV360
- The Trade Desk
All digital media activation is done from the “Extract Audience Screen” in intelligentVIEW. Alternatively, you can also select “Activate Audience” during the time of Extraction from either the Profile Reports -> intelligentSEGMENTS screen or from the Audience Extractor once you have selected the segments and file that you want to extract the segments from.
The following article explains in detail how to activate audiences on each of these platforms.
- Fill in all the details of your submission and click on Next.
- You will be taken to the Submission Summary Page below where you can confirm the details of your submission. Click on Submit if they’re correct, or click on back to make additional changes.
- From there, click on Continue in the confirmation window below to be taken to the Digital Audiences Page where you can view the full list of Audiences submitted to Social or Programmatic platforms.
There are no charges for generating and posting programmatic audiences to your DSP. Programmatic media purchased against these audiences are not included in your license fee.
You will be charged based on the CPM (cost per thousand impressions) fee by the DSP (Demand Side Platform or Programmatic Media Platform).