Report Modules

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Today, there are 17 prebuilt modules available in intelligentVIEW.  The number of modules in your report is based on what you selected when building your report.

Note: If you are an Enterprise client or we have developed custom modules for you as part of your plan, those modules will be in addition to the 17. As part of your onboarding and training process you would have received information specific to these custom modules. If you have any questions, please reach out to your CSM.

Default Modules (included in all reports)

  • Demographics = Demographic Summary & Demographics Report sections
  • Segmentation = IntelligentSEGMENTS (CiGs NEW segmentation system)

Insights Modules

  • Demographic Summary and Profile
  • Household Spending
  • Shopping Habits
  • Recreation & Lifestyle
  • Energy & Green Opinions
  • Automotive
  • Beverages
  • Digital Personas
  • Financial
  • Broadcast Media
  • Print Media
  • Restaurants
  • Telecommunications
  • Travel
  • Heat Map

Select the modules you would like to view from the report menu.

Selecting the Beverages module for example, will display the beverages profile of your file and benchmark in the right hand report screen.

When you are in the report area you have the ability to toggle between seeing the data displayed in a table or a graph.