Demographics Summary and Demographic Profile

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There are two components to the demographics profile, a high-level summary of key demographic attributes and then the detail within the more robust profile. 

The Demographic Summary is a quick snapshot of your file across several key demographics and segments.

It allows you to understand the key demographic differences within you file and supports a number of marketing decisions such as:

  • Are there distinct age, income, ethnicity or family structure within your file?
  • Should any of these distinct groups be strategically targeted differently than the others?
  • Will the  distinct groups within my file require different marketing strategies to reach them and others like them?

The Demographic Profile provides a deeper dive into the summary information.  The Demographic Profile provides the opportunity to view the information in graph or table format by toggling using the icons on the upper right-hand side of each information block.

The Demographic Profile Answers:

  • Where are my customers from?
  • What is their average income?
  • What is their family structure?
  • Where do they live?
  • What kind of job do they have?